The Serie A is in search of a new boom at the international level and points its cannons at the United States market. After the arrival of Lorenzo Insigne and Giovinco’s time in MLS, Italy thinks they have a tremendous business during the FIFA World Cup.
By Facundo Di Bona (@facudibona).
It is not new that Italian football has lowered its level in recent years, leaving several teams out of the most important stages in the Champions League and with signings that are less and less noticeable, which is why they are now betting on a new market: that of United States.
Andrea Butti, Lega’s Head of Competitions, spoke in an interview with Tutto Mercato and explained that they are looking to create a mini tournament where the Serie A teams face each other when the FIFA World Cup Qatar 2022 takes place:
“We are in an embryonic phase, studying this project that we have had on the table for a couple of months. It is not something improvised. A plan is the structure of the organization of the tournament, the assembly and the logistics part, which has a on the other hand, there is the cost structure that must support and support the investment: it must cover the costs and generate income”.
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The director pointed out that the format would be with a group stage, quarterfinals, semifinals and final, and that all the players must play except those who are called up with their teams in the FIFA World Cup:
“This is a month-and-a-half tournament that would serve as a pre-season of sorts. We thought about structuring a tournament with an initial group stage and a follow-up with quarters, semis and finals. We would follow the flow of the World Cup with a tournament and then we would resume with the preparation for the championship.
For the tournament to take place, it must be held outside the hours of the FIFA World Cup that will take place in December, causing the leagues to stop much earlier than normal.
This idea, which is based -in addition to a market issue- on the fact that they must continue playing to keep up the pace in the middle of the season.
The heart of CBS' operation for tomorrow's Milan derby. Really shows the commitment CBS has made to Serie A broadcast coverage in the United States. https://t.co/q3ge4jtnDs
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In addition, he highlighted that its format is based on the idea of the NBA during 2020, which was held with a tournament in the Orlando bubble to meet the new champion:
“The idea that the Lega is working on is to play this tournament in facilities in the United States that will allow the 20 clubs to live, play and train to do it in the same place. Everything in line with what happened in 2020 with the bubble of the NBA.”
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Italian football has had incentives within the United States in recent years: to the historic step that Sebastian Giovinco -former Juventus- had, was added the recent incorporation of Lorenzo Insigne to the MLS.
The two players who were able to wear the number 10 jersey of their teams -Insigne in Napoli- have played in Toronto, Canada, while Giovinco left a good legacy: champion of the Eastern Conference twice, winner of the MLS Supporters Shield, conquest of MLS Cup and chosen MLS MVP in 2015.
The most important fact that makes this tournament even more possible is that a quarter of the clubs in Serie A are owned by US investment funds.
Parma and Spezia were the latest to be acquired by US owners, while the full list includes Milan, Fiorentina, Roma and Bologna.